Positioning And Messaging For Early Stage Startups

I help you figure out what you do, who it’s for, and why you over the competition — then turn it into homepage copy you can ship straight away.

Join cohort (Coming soon)

We would’ve been lost without Sara. Thanks to her, we faced the tough questions and found the right message to connect with our audience.

Working with Sara was a world-class experience from pre-workshop up to delivery. Hands down, one of the best vendors I’ve worked with.

Before Sara, we could talk about our product for 20 minutes and still not land it. Now we can say what we do in one sentence.

Sara was AWESOME, really impressed. She helped me find a way to present and launch my product in the best possible light.

You Have A Kick Ass Product.
But It Turns Out, Building It Was The
Easy Part.

People Don’t Get What You Do

You can't explain what you do in a single sentence
Every pitch is different and ten minutes long
Prospects nod along, then never follow up

People Don’t Know Why They Should Pick You

Who you're competing against changes from pitch to pitch
You can’t clearly explain how you’re different
You keep losing deals you KNOW you should win

The Good News – You’re In
The Right Place.

You’ll Leave Knowing What You Do, Who It’s For, And Why
You. Here’s What You Walk Away With.

A Positioning Canvas Your Whole Team Can Use

Seriously – let a pro help you. We were 100+ customer meetings in and still couldn’t explain our value clearly, and Sara got us there. She cuts through the jargon most startups get stuck in. She’ll do the same for you.

New Copy For Your Homepage, Ready To Ship

Sara is amazing. She pulled us out of the “look what we built!”-mode and helped us find an angle we could turn into real messaging in our customer’s language, not our internal jargon.

An Action Plan To Make It Stick

We loved working with Sara. She brought REAL value from day one, and now we can stand out in the market, pitch better and close more deals. We couldn’t have asked for a better partner.

This Is How We Do It

The Diagnosis

We start by finding where you have a real shot

We start by getting a clear picture of where you are. Your market, your competition, your product, your resources — all of it. Then we figure out where you have a real edge to the market.

The Strategy

We build your positioning strategy together

Based on the diagnosis, I’ll present you with a set of positioning options. You choose the direction, then we build the strategy together and get honest about what needs to change in your business to make it work.

The Deliverable

You get homepage copy you can use straight away

We write your homepage copy based on the strategy we’ve built. You give feedback, we refine it, and you end up with a wireframe and production-ready copy that reflects your new positioning accurately. Three months after we wrap, we check in to see how it’s landing.

Sara Santanen

I've Done This
Over 50 Times

Over 50 early-stage tech companies, seed through Series B, backed by Y Combinator, Insight Partners, and Notion Capital. I’m European, and I built this practice for founders here — because too many great products fail for the wrong reasons.

What It’s Like To Work With Me

Seriously – let a pro help you. We were 100+ customer meetings in and still couldn’t explain our value clearly, and Sara got us there. She’s relentless but incredibly nice about it, and just doesn’t settle for vague answers. She cuts through the jargon most startups get stuck in. She’ll do the same for you.

We loved working with Sara. She brought REAL value from day one, and now we can stand out in the market, pitch better and close more deals. When we got tempted to muddy our own arguments, she was the one who kept us honest and on track. We couldn't have asked for a better partner.

It was an amazing journey working with Sara. I believe the new positioning is key for our scaling process.

We would’ve been lost without Sara. We have a great product, but couldn’t argue “why us”. Thanks to her, we faced the tough questions and found a way to connect with our audience. That was hard positioning work!

Before working with Sara, we could talk about our product for twenty minutes and still not land it. She read the market, figured out what actually made it different, and said it in words our customers wanted to hear, not the words we wanted to use. Now we can explain what we do in one clear sentence.

Sara is a serious PMM, and I mean that in the best way possible. She is incredibly knowledgeable and shared valuable insights and real-world examples with our members. It was, by all means, one of the best workshops on positioning that the community has ever had. I would highly recommend working with her.

Sara was AWESOME, really impressed. Her professionalism, feedback and ideas were spot-on, well presented and working with her gave me so much clarity for positioning and launching my new product. She helped me find a way to present my product in the best possible light.

Working with Sara was a world-class experience from pre-workshop up to delivery. Hands down, one of the best vendors I've worked with across any function/service offering.

Sara was awesome. She helped us find the answers to the questions that really mattered, and how we'd talk to prospects so that they “get it”. The process was never top down, but together with us – a true partner in crime.

Working with Sara was an outstanding experience. She was exceptionally well organized, highly engaging, and delivered truly impactful outcomes.

Sara is amazing. She pulled us out of the “look what we built!”-mode and made us look at how people actually buy software. She is direct and kept pushing until we had the angle we could turn into real messaging in our customer’s language, not our internal jargon.

Sara is the best Product Marketing Manager I have worked with. She has an excellent ability to understand our market and their problems and then distill that into actionable insights for positioning and messaging.

Ready To Get Started?
Here’s What To Do.

Apply For A 1:1
Project With Me

We work through your positioning together, from diagnosis to homepage copy. Reach out and we’ll figure out if it’s a good fit.

Book a call
with me

Join My Positioning Cohort (Coming soon)

The same positioning process, in a small group format. Drop your email and I’ll let you know when it’s ready.

Get on the Waitlist (Coming soon)